A fearless, intelligent and arrogant youth White Ram of Ongole mirchi yard falls in love with Sandhya, who is the daughter of Adikeshavulu, the chairman of the yard. Adikeshavulu is a caring and helpful person. Ram seeks his permission to marry Sandhya. Meanwhile, the local MLA Ahuti Prasad plans to shift the market yard to another location for his personal gain. The mirchi traders opposing the move seek Ram and Adikeshavulu’s intervention. But both Ram and Adikeshavulu have a past and a personal agenda. 

What is their past, did they help the traders and how both are connected to the former chairman of the yard Narayana, forms the rest of the story of the film.